Here are Direct Marketing Ideas That Put Cash in Your Pocket

If you are giving your customers only what they expect, you’re in danger of being made redundant by the clever marketer who knows how to add value to his product or service. So here’s some direct marketing ideas to make sure this doesn’t happen.Or if you’re just doing enough in the way of service to get by, then lookout for the savvy entrepreneur who knows what we buyers really want. Here’s an example to illustrate my point.A couple of years ago my wife and I went shopping for swimming pools. I’d thought it would be easy. Go to a pool place, choose what I want and then they would take charge and get the job done. I had money burning a hole in my pocket and I was determined to spend it. Easy right? Wrong!You see, the pool place I chose did not offer installation of the pool. They only sold them. And what’s worse, I had to take care of delivering the damn thing myself. What?It was like I was caught up in some Twilight Zone movie where everything works back-ass-wards. I couldn’t believe what they were telling me.Did I buy the pool from these guys? What do you think?Look, I want things done for me. I don’t want to have to track down three different guys to do the one job. So let’s look at what these clowns wanted me to do. First, buy the pool off of them.Second, locate someone to install it. Third, locate someone to deliver it. Fourth, locate someone to put the fence up around it. Shit, these guys didn’t have a clue and they just blew a five figure sale.Here’s what should have happened.You buy the pool and they organise the lot. Delivery, installation and pool fencing included. The customer doesn’t have to do a damn thing. Just pay the money and then go swimming. Sheesh, how easy is that? So, think about this…What opportunities are you missing out on? What services and or products can you include to add value to your business and to make it easier for your customers to give you money?

How to Start Or Join a DirectMatches Network

Like most of the other neat services on DirectMatches that link back to your profile, Networks also do the same. It will link as both networks you mange and networks that you are a member of.So, how do you start and join networks?From you main page, you can access networks from the top menu bar. When you click on it and bring it up, you will have the option to create a new network or to join a network.Here’s an excerpt from the web site that explains the importance of networks and why you should create or join them.”Networks let existing organizations and communities use DirectMatches technology to connect their members with each other.When you create a new Network, you become the manager! Networks give you the ability to:* Manage and build your own private networking organization using DirectMatches technology.
* Approve and control who joins your private network.
* Maintain your own private forum.
* Maintain your own private group mail, including mass mailing your network.
* Post private events and functions.
* Keep your team informed with special announcements.
* Add sub-managers to manage groups within your network
* Market your own Network home page and Website URL.Networks give existing organizations more value by increasing their ability to communicate, be visible and help network with each other.”This is just another great way to build a list of people with common interests, promote your opportunity, join with others who are in your same opportunity, and offer advice to others that benefit both you and them.You have the option to search networks to find ones that best suit you. You can either enter in search terms or click through the pages 10 at a time. When you click on a network that you want to join, you will find a brief synopsis about the network, who created and moderates it, their picture (if they have one), most recent topics, special announcements, the option to join the network, and most importantly the option to invite a friend to join DirectMatches via that network.You will set up these same functions if you create and moderate a network. But, think of it this way, if you create one and the topic really grabs the interest of others, people will join your network. You can also go back out in the community on DirectMatches and promote your network by sending an email to your downline or sending out a group email. The possibilities are endless.Another neat function of the networks is that you can see who the members are and add them to your personal contact list, find out which forums they are attached to if any, see what events are taking place with that network or add your own events, manage network memberships, and allow or limit private networking features.Most of all, have fun with it.

Africa and Global Warming

Certain activities of man produce gases known as Green House gases. These activities are those that involve the burning of fossil fuels such as coal, wood, and petroleum products at oilrigs, vehicle combustion engines and factories. Part of the heat energy that comes to us from the sun is usually reflected back. Green House gases in the atmosphere trap the reflected heat resulting in increased global temperatures. This is what environmentalists refer to as global warming.The Role Of Green Plants Carbon dioxide is a major component of Green House gases. Green plants use carbon dioxide to manufacture their food during the process of photosynthesis. In return they produce a benevolent gas, oxygen. Clearing forests for wood or to construct highways thus reduces the world’s natural ability to minimize global warming by regulating the amount of carbon dioxide in the atmosphere.Significance of Awareness CampaignsFormer American Vice President, Al Gore eventually won a Nobel Price for Peace, following his efforts to bring about progress in the fight against global warming. One of his numerous activities is the organization of concerts with the aim of raising awareness about global warming and its consequences to our planet. In the efforts of environmentalists to combat global warming, raising the awareness of people around the world on the issue is indeed the wise step since the fight against global warming is something that must be fought by the world as a community if it has to succeed. In a situation were people don’t know about the problem it would be impossible for them to know what role to play.The Role of Africa in Atmospheric PollutionIndustrialized nations have been blamed for their role in the generation of Green House gases that are responsible for global warming. Developing nations like those in Africa also have a share of the blame. Oil producing nations like Nigeria and Angola are among countries in Africa that contribute to atmospheric pollution at oilrigs through gas flaring. Uncontrolled lumbering is another cause of a setback to efforts against global warming and is common in Africa. In Africa were a lot of people live a rural life, the main source of cooking fuel is firewood obtained by cutting down forest resources.There is also the problem of corruption that frustrates forestations programmes. Since the environmental laws in African countries are generally weak, organizations whose activities result in environmental damages usually do little to minimize such damages. Corruption among public officials is another factor that complicates the issue.Level of Awareness Working to reverse the problem of global warming should be everybody’s business. The level of awareness about global warming and its disastrous outcome in Africa is unfortunately low. Programmes aimed at raising awareness about global warming are rare. Generally, awareness campaigns are carried out in English language. They take the form of workshops were the press are invited and educated. They are then expected to relay the information to the rest of the nation. Most people see the issue of global warming as an issue for the educated but issue of global warming is a complex issue that even some among the educated do not seem to grasp. Further more everything here usually ends up at the theoretical stage.Africa’s Contribution Against Global WarmingBeside Wangari Mathai who won the Nobel Prize for Peace as a result of her contribution to the struggle against global warming, the concern has not gone beyond the level of intellectual exercise by lecturers of Universities and other tertiary institutions. Most people here also think that it is the responsibility of western nations to find a solution to global warming.The Way ForwardThere is the need for African nations to make tangible contributions to global warming. The first and most important aspect of our contribution is an aggressive awareness campaign about global warming. A campaign is not just about throwing money at the programme but ensuring that the money percolates down to its target. Also important is a pragmatic reforestation programme to replace the trees cut down for timber or used as firewood. The use of alternative material for roofing and furniture making can also reduce the pressure on forest resources. We can also work to ensure that automobiles plying our roads release the minimum amount of gases that are deleterious to the atmosphere. Constant and reliable eclectic power can minimize the amount of firewood and coal used as energy source in our homes and factories.