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NP Business and Trade Tip: Ideas to Diversify Your Practice Income

Many practices are being squeezed in the middle these days. Reimbursement is being reduced (or rules are being made to reduce it) and overhead is rising. It is simple economics when it comes to having a profitable practice…more money has to come in than go out.There are many ways a practice can increase their income — seeing more patients and reducing overhead are just two of the ways you can achieve this. Another is income diversification — increasing the products and services you offer to your patients and clients.When exploring your options you will want to me familiar with the Stark Laws (basically, you cannot refer only to your services), and you need to make sure the product/service is congruent with your practice model. For example offering Botox makes no sense if your practice is pediatrics or mental health. With that said, here are just a few ideas to help you brainstorm what you can add on to your practice to generate more in revenue.If you are not getting enough visits, consider changing your services to offer walk-in/ a-la-cart type services in an after-hours format. Your own patients will then come to your office rather than the urgent care down the road and you’ll attract more clients who may become your primary patients.Pharmaceutical Dispensing. This will depend on your own state laws, so be sure to check your practice act first. You can order and dispense medications and supplies at a profit to your clinic. consider other oral and injectable medications. You’ll need adequate storage and be familiar with dispensing guidelines.
Business Services. Offer services to local businesses. Perhaps they need pre-employment physicals, drug screens, wellness program or available for quick appointments for on the job injuries. You’ll be able to set up contracts with many of these companies and become their go-to office for services.
Leasing/Subleasing. If you own a building or lease a large office, consider leasing/subleasing out space to compatible services. Think mental health, nutrition or massage therapy.
Specialty Procedures. Consider various procedures such as filling lap bands, cosmetic procedures and tattoo removals. All of have the benefit of being generating cash revenue, eliminating additional cost of billing insurance.
Laboratory Services. If you are sending all of your patients to an outside laboratory for needed lab work, consider bringing it in house. You can negotiate a contract with your lab service, draw the labs in house and bill the patient for the services. You’ll often be able to increase your own revenue while offering patients a significant savings.
Weight loss Programs. There are a variety of weight loss programs you can take advantage of, that offer tremendous benefit to your patients while increasing your bottom line.These are just a few of the ways you can think outside the box and offer valuable services to your patients while you increase your revenues. When evaluating any of these services, be sure to weigh your patients needs and of course, add value to their lives and experiences.Your Actions Steps: Assessment: Sit down and look at your practice income. Where does your income come from? Which payers are paying what percentage of your gross income? Additionally, if you have not already looked at your overhead do so now. How efficient is your office running? Where is the waste (which is in almost every office)?
Brainstorm with your partners and staff different ways you can add services and/or products that make sense. Put all ideas on the table even if they feel like they don’t fit.
List the pros and cons of each idea to get a sense of what really might work. You’ll want everyone involved in this process. If you don’t feel like you have enough ideas, start asking your clients what they would like to see in your practice. Consider adding a suggestion box — you’ll be amazed at the feedback you get — especially when it’s anonymous.
Read your state practice act to be clear on any rules/regulations that may interfere with your plan.
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Raise Capital With Private Investors

If you have launched your own startup, your first biggest challenge is to raise capital. Fortunately, you choose from a lot of options to raise the funds your business needs. Among all the sources, crowdfunding is one of the best ones as it helps redefine how startups can get off the ground. In this article, we are going to help you know the benefits of raising capital with private investors through a crowdfunding platform. Read on to find out more.

Benefits of raising capital with private investors

1. Funding is not equity-based

First of all, crowdfunding is not necessarily equity-based. Although startups have the liberty to use the equity in order to catch the attention of potential investors, It’s not required to give up ownership to collect capital.

The good news is that some platforms allow their members to apply a reward-oriented approach in order to raise capital. For instance, if your business deals in a specific product, make sure you hand over a few units to your prospective investors before you roll it out for the ultimate users.

2. Attracting potential investors is easy

With crowdfunding, you can attract a lot of potential investors without putting in a lot of effort. Although you can try for angel investors, keep in mind that this process can cost you a lot of time. The reason is that you will have to pitch your small business concept several times.

On the other hand, if you use a crowdfunding platform, you will have to post your business pitch in only one place. And this page will be ready by hundreds of investors from across the globe.

These platforms have a lot of useful features that may help startups collect funds from investors. So, attracting potential investors and raising capital will be much easier using crowdfunding platforms.

3. Higher visibility

Crowdfunding can help you make your startup more visible. Since marketing may consume a large chunk of your budget, it makes sense to use a crowdfunding platform instead. For potential investors, it’s easy to fund a crowdfunding campaign.
And these activities can help boost the visibility of your brand. Plus, you can also attract investors for your next funding rounds.

The Bottom Line

If you want to raise funds for your startup, crowdfunding can be the best choice. All you need to do is become part of a crowdfunding platform and you will be able to tap into the pool of potential investors. And this will help you kick start your business and make it a success in the industry.