Here are Direct Marketing Ideas That Put Cash in Your Pocket

If you are giving your customers only what they expect, you’re in danger of being made redundant by the clever marketer who knows how to add value to his product or service. So here’s some direct marketing ideas to make sure this doesn’t happen.Or if you’re just doing enough in the way of service to get by, then lookout for the savvy entrepreneur who knows what we buyers really want. Here’s an example to illustrate my point.A couple of years ago my wife and I went shopping for swimming pools. I’d thought it would be easy. Go to a pool place, choose what I want and then they would take charge and get the job done. I had money burning a hole in my pocket and I was determined to spend it. Easy right? Wrong!You see, the pool place I chose did not offer installation of the pool. They only sold them. And what’s worse, I had to take care of delivering the damn thing myself. What?It was like I was caught up in some Twilight Zone movie where everything works back-ass-wards. I couldn’t believe what they were telling me.Did I buy the pool from these guys? What do you think?Look, I want things done for me. I don’t want to have to track down three different guys to do the one job. So let’s look at what these clowns wanted me to do. First, buy the pool off of them.Second, locate someone to install it. Third, locate someone to deliver it. Fourth, locate someone to put the fence up around it. Shit, these guys didn’t have a clue and they just blew a five figure sale.Here’s what should have happened.You buy the pool and they organise the lot. Delivery, installation and pool fencing included. The customer doesn’t have to do a damn thing. Just pay the money and then go swimming. Sheesh, how easy is that? So, think about this…What opportunities are you missing out on? What services and or products can you include to add value to your business and to make it easier for your customers to give you money?

Africa and Global Warming

Certain activities of man produce gases known as Green House gases. These activities are those that involve the burning of fossil fuels such as coal, wood, and petroleum products at oilrigs, vehicle combustion engines and factories. Part of the heat energy that comes to us from the sun is usually reflected back. Green House gases in the atmosphere trap the reflected heat resulting in increased global temperatures. This is what environmentalists refer to as global warming.The Role Of Green Plants Carbon dioxide is a major component of Green House gases. Green plants use carbon dioxide to manufacture their food during the process of photosynthesis. In return they produce a benevolent gas, oxygen. Clearing forests for wood or to construct highways thus reduces the world’s natural ability to minimize global warming by regulating the amount of carbon dioxide in the atmosphere.Significance of Awareness CampaignsFormer American Vice President, Al Gore eventually won a Nobel Price for Peace, following his efforts to bring about progress in the fight against global warming. One of his numerous activities is the organization of concerts with the aim of raising awareness about global warming and its consequences to our planet. In the efforts of environmentalists to combat global warming, raising the awareness of people around the world on the issue is indeed the wise step since the fight against global warming is something that must be fought by the world as a community if it has to succeed. In a situation were people don’t know about the problem it would be impossible for them to know what role to play.The Role of Africa in Atmospheric PollutionIndustrialized nations have been blamed for their role in the generation of Green House gases that are responsible for global warming. Developing nations like those in Africa also have a share of the blame. Oil producing nations like Nigeria and Angola are among countries in Africa that contribute to atmospheric pollution at oilrigs through gas flaring. Uncontrolled lumbering is another cause of a setback to efforts against global warming and is common in Africa. In Africa were a lot of people live a rural life, the main source of cooking fuel is firewood obtained by cutting down forest resources.There is also the problem of corruption that frustrates forestations programmes. Since the environmental laws in African countries are generally weak, organizations whose activities result in environmental damages usually do little to minimize such damages. Corruption among public officials is another factor that complicates the issue.Level of Awareness Working to reverse the problem of global warming should be everybody’s business. The level of awareness about global warming and its disastrous outcome in Africa is unfortunately low. Programmes aimed at raising awareness about global warming are rare. Generally, awareness campaigns are carried out in English language. They take the form of workshops were the press are invited and educated. They are then expected to relay the information to the rest of the nation. Most people see the issue of global warming as an issue for the educated but issue of global warming is a complex issue that even some among the educated do not seem to grasp. Further more everything here usually ends up at the theoretical stage.Africa’s Contribution Against Global WarmingBeside Wangari Mathai who won the Nobel Prize for Peace as a result of her contribution to the struggle against global warming, the concern has not gone beyond the level of intellectual exercise by lecturers of Universities and other tertiary institutions. Most people here also think that it is the responsibility of western nations to find a solution to global warming.The Way ForwardThere is the need for African nations to make tangible contributions to global warming. The first and most important aspect of our contribution is an aggressive awareness campaign about global warming. A campaign is not just about throwing money at the programme but ensuring that the money percolates down to its target. Also important is a pragmatic reforestation programme to replace the trees cut down for timber or used as firewood. The use of alternative material for roofing and furniture making can also reduce the pressure on forest resources. We can also work to ensure that automobiles plying our roads release the minimum amount of gases that are deleterious to the atmosphere. Constant and reliable eclectic power can minimize the amount of firewood and coal used as energy source in our homes and factories.

What We Have Here Is A Failure To Communicate

The results of this past election proved once again that the Democrats had a golden opportunity to capitalize on the failings of the Trump Presidency but, fell short of a nation wide mandate. A mandate to seize the gauntlet of the progressive movement that Senator Sanders through down a little over four years ago. The opportunities were there from the very beginning even before this pandemic struck. In their failing to educate the public of the consequences of continued Congressional gridlock, conservatism, and what National Economic Reform’s Ten Articles of Confederation would do led to the results that are playing out today.. More Congressional gridlock, more conservatism and more suffering of millions of Americans are the direct consequences of the Democrats failure to communicate and educate the public. Educate the public that a progressive agenda is necessary to pull the United States out of this Pandemic, and restore this nations health and vitality.

It was the DNC’s intent in this election to only focus on the Trump Administration. They failed to grasp the urgency of the times. They also failed to communicate with the public about the dire conditions millions have been and still are facing even before the Pandemic. The billions of dollars funneled into campaign coffers should have been used to educate the voting public that creating a unified coalition would bring sweeping reforms that are so desperately needed. The reality of what transpired in a year and a half of political campaigning those billions of dollars only created more animosity and division polarizing one extreme over another.

One can remember back in 1992 Ross Perot used his own funds to go on national TV to educate the public on the dire ramifications of not addressing our national debt. That same approach should have been used during this election cycle. By using the medium of television to communicate and educate the public is the most effective way in communicating and educating the public. Had the Biden campaign and the DNC used their resources in this way the results we ae seeing today would have not created the potential for more gridlock in our government. The opportunity was there to educate the public of safety protocols during the siege of this pandemic and how National Economic Reform’s Ten Articles of Confederation provides the necessary progressive reforms that will propel the United States out of the abyss of debt and restore our economy. Restoring our economy so that every American will have the means and the availability of financial and economic security.

The failure of the Democratic party since 2016 has been recruiting a Presidential Candidate who many felt was questionable and more conservative signals that the results of today has not met with the desired results the Democratic party wanted. Then again? By not fully communicating and not educating the public on the merits of a unified progressive platform has left the United States transfixed in our greatest divides since the Civil War. This writers support of Senator Bernie Sanders is well documented. Since 2015 he has laid the groundwork for progressive reforms. He also has the foundations on which these reforms can deliver the goods as they say. But, what did the DNC do, they purposely went out of their way to engineer a candidate who was more in tune with the status-quo of the DNC. They failed to communicate to the public in educating all of us on the ways our lives would be better served with a progressive agenda that was the benchmark of Senators Sanders Presidential campaign and his Our Revolution movement. And this is way there is still really no progress in creating a less toxic environment in Washington and around the country.